Darren serves as the Executive Director at Tag, a dentsu company that excels in shaping integrated content solutions for a global clientele. With an impressive portfolio that includes industry giants such as Unilever, Calvin Klein, Heineken, Estée Lauder, Ralph Lauren and LEGO, Tag seamlessly bridges the physical and digital worlds. A recognized thought leader in the marketing field, Darren has earned over 60 creative industry awards and actively contributes to global marketing conversations through articles and speaking engagements. Beyond Tag, he chaired The Marketing Society's Hong Kong chapter for five years and founded BrandTech Asia, an industry initiative focusing on the intersection of brand, technology, and innovation.