The 2^nd son of the 18^th generation of a sake family in Japan, Hiro spent a lifetime surrounded by creativity and artistry. On graduating from university, he travelled around the world to pursuit his own business in the fashion denim industry.  He has always been fond of the material denim. He believes that denim is alive and should be treated in the most sustainable way so that it can be long lasting. He is obsessed in the pursuit of the most subtle details in craftmanship. Until today, Hiro is heralded as the Master Jeans Wash designer, advising of the world’s leading denim brands. Jeans is only one kind of his artistic expression; he explores denim in different kinds of art form using sewing techniques.