Navigating the ever-evolving landscape of customer expectations, Simon Mitchell, retail architect behind Sybarite, presents his groundbreaking answer with his most recent SKP Chengdu project. Conceived as a game changing mixed use masterplan, it introduces a new paradigm for hybrid retail, blending sustainability with luxury in an environment. The talk explores retail strategy, branding, architecture, design, and innovation, emphasising the need for adaptation in a rapidly changing world.