Venture into the future of retail with Chris Chen, Chief Creative Officer at Dentsu Creative China and a leading innovator in the industry. With 28 years of expertise, Chen excels in melding creativity, strategy, and technology to revolutionize retail experiences, seamlessly connecting the physical and digital worlds.

In this captivating session, Chen will provide an in-depth look at the transformative concept of KFC Re:Store, a pioneering virtual store experience hosted on the widely-used QQ platform. This is not just an online store, but a full-fledged metaverse that merges real-world retailing with digital immersion.

Discover how this revolutionary approach is redefining the retail landscape, blending the tangible with the virtual for a unique customer experience. Take away valuable insights on how to reinvent retail by integrating the physical and digital worlds in the metaverse, enhancing customer engagement and creating new realms of retail interaction.