Viveca is the founder of WE Marketing Group, the leading independent marketing services group, and former Chairman and CEO of Grey Global Group Greater China. Viveca is a pioneer in China advertising and first mover in digital, social media, CRM, e-commerce, and new retail. She is Vice Chairman of HKDC and serves on the Board of Worldwide Partners Inc. and Executive Council of HKMA. She received 50+personal awards including Ad Age’s ‘Global 100 Most Influential Women in Advertising’ and ‘China Marketer of the Year’.